The Effective Ranking Factor That Google Doesn't Want You to Know About

 What do you do if you want to increase your rankings?

You build links, improve your page code, and improve your user metrics.

But there is another metric that really matters that affects rankings. These are branded questions.

The more people who type in your domain name and brand, the higher your ranking will be as long as they click on your search list.

I used to rank on page 2 for "online marketing" and now I rank on page 1 for "online marketing". The only difference is that I have more brand questions.

Over the years more and more people have given Google my brand name and this has increased my ranking. But for that to happen, you need to grow your brand permanently.

The way you do this is by blogging, marketing, participating on the social web, and making a name for yourself in your community.

If you are not sure why you need to build a strong brand, think of this scenario. If both BMW and GM have millions of backlinks, who should Google rank first? A lot of things have to do with brand questions because it tells Google which car manufacturers people prefer.