What do you see every time you do a Google search? Well, of course, you see the listing page, but you also see the title and description of each website.
The title and description are meta tags, which Google pulls from your website.
There are some different meta tags. The title and description I have given above. Also meta keywords tag.
The meta keywords tag is where you tell search engines what keywords the page is associated with. This meta tag is useless and is ignored by search engines.
Now when you first create a new web page, don't spend too much time on your meta tags. Instead of filling in the keywords, focus on appealing to them so that people click on them.
You don't want to spend too much time on your meta tags because new pages don't rank well on search engines.
Once your page is 6 months old you will see that it will have more traffic. From there, you'll want to log in to Google Search Console and see which keywords Google is running on this page.
You can then integrate these titles into your title and meta descriptions, and your ranking will increase over time. Just make sure you keep the user in mind when you edit your meta tags. They should ideally contain keywords and appeal to people when they are read.
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